Manhattan is loosely divided into Downtown (Lower Manhattan), Midtown (Midtown Manhattan), and Uptown (Upper Manhattan), with Fifth Avenue dividing Manhattan’s east and west sides. Manhattan Island is bounded by the Hudson River to the west and the East River to the east.

The bedrock underlying much of Manhattan is a mica schist known as Manhattan Schist. It is a strong, competent metamorphic rock created when Pangaea formed. It is well suited for the foundations of tall buildings and the two large concentrations of skyscrapers on the island occur in locations where the formation is close to the surface. In Central Park, outcrops of Manhattan Schist occur and Rat Rock is one rather large example.

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Glaser expected the campaign to last only a couple months and did the work pro bono. The innovative pop-style icon became a major success and has continued to be sold for years. In the popular mind (though this was not the original intention) the logo has become closely associated with New York City, and the placement of the logo on plain white T-shirts readily sold in the city has widely circulated the appearance of the image, making it a commonly recognized symbol. Glaser’s original concept sketch and presentation boards were donated by Doyle to the permanent collection of the Museum of Modern Art, New York.

In 1977, William S. Doyle, Deputy Commissioner of the New York State Department of Commerce hired advertising agency Wells Rich Greene to develop a marketing campaign for New York State. Doyle also recruited Milton Glaser, a productive graphic designer to work on the campaign, and created the design based on Wells Rich Greene’s advertising campaign.

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